Anja Schäfer-Jugel

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This paper demonstrates how induced Communities of Practices (CoPs) can be initiated in combination with Customer Communities in order to increase profitability and develop a sustainable competitive advantage. The paper draws upon our experiences within Lilly Critical Care Europe 1 (Lilly CCE). The unique case study 2 highlights how induced CoPs were(More)
The successful formation of Business Customer Communities (BCCs) is associated with significant challenges. Based on the case study of Critical Care Europe (Eli Lilly & Company), four major challenges that are coupled with the enabling of BCC formation are identified: (1) ensuring an optimal member composition, (2) balancing and ensuring interests of(More)
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