Anja Schäfer-Jugel

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The successful formation of Business Customer Communities (BCCs) is associated with significant challenges. Based on the case study of Critical Care Europe (Eli Lilly & Company), four major challenges that are coupled with the enabling of BCC formation are identified: (1) ensuring an optimal member composition, (2) balancing and ensuring interests of(More)
This paper demonstrates how induced Communities of Practices (CoPs) can be initiated in combination with Customer Communities in order to increase profitability and develop a sustainable competitive advantage. The paper draws upon our experiences within Lilly Critical Care Europe 1 (Lilly CCE). The unique case study 2 highlights how induced CoPs were(More)
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