Andreu Blesa

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The purpose of this article is to present the results of a pilot study in which the new instrument was developed and tested to measure the formation of entrepreneurial intentions in multi-country context. The developed instrument was largely based on the Theory of Planned Behavior (Ajzen (1991). In the pilot study, the authors were also paying attention to(More)
This paper analyzes the effects of market orientation from two perspectives. First, its direct influences on tourist agencies’ perceived performance, and its indirect ones on performance through the perceived value of market information. Second, direct effects on the perceived service quality offered by the firm and indirect influences derived from the(More)
María Ripollés, Ph. D. Associate Professor Department of Business Administration and Marketing Universitat Jaume I Vicente Sos Baynat, s/n. 12071 Castellón, SPAIN Phone: ++34 964 728 538 E-mail: mripolle@uji.es Andreu Blesa, Ph. D. Associate Professor Department of Business Administration and Marketing Universitat Jaume I Vicente Sos Baynat, s/n. 12071(More)
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