Andreas M. Kaplan

K Haywood1
Jean Burgess1
1K Haywood
1Jean Burgess
Learn More
Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of(More)
  • Dixie Clough, Clough, Clough, Jean Burgess, Joshua Green, Lynda Kelly +8 others
  • 2012
Nearly everyone is online. In 2010, that meant 79 percent of Americans and 69 percent of Europeans—a number that is increasing every year. 1 Furthermore, video makes up 32 percent of all global consumer internet traffic and is expected to exceed 90 percent by 2013. 2 The global audience for online video currently is estimated to total 250 million. By 2013,(More)
  • 1