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1. The specter of Social Media As of January 2009, the online social networking application Facebook registered more than 175 million active users. To put that number in perspective , this is only slightly less than the population of Brazil (190 million) and over twice the population of Germany (80 million)! At the same time, every minute, 10 hours of(More)
At 2:26 p.m. on June 25, 2009, the world stood still for a split second when word spread that Michael Jackson, the King of Pop, might have died at the UCLA Medical Center from cardiac arrest. Naturally, millions of people rushed to Google News to verify whether this rumor was true, only to read: ‘‘We’re sorry, but your query looks similar to automated(More)
Social media are becoming ubiquitous and need to be managed like all other forms of media that organizations employ to meet their goals. However, social media are fundamentally different from any traditional or other online media because of their social network structure and egalitarian nature. These differences require a distinct measurement approach as a(More)
Purpose – The purpose of this paper is to provide a viewpoint on the historical roots and future evolution of social media. Design/methodology/approach – This paper provides a summary of the authors' previous research and experience in the area of social media. Findings – This paper contains practical insights on the consumer use and business potential of(More)
The aim of this paper is to present an approach for prediction of customer opinion, using supervised machine learning approach and Decision tree method for classification of online hotel reviews as positive or negative. The preliminary extraction and preparation of the data used in the research are described. Three classification models are generated for(More)
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