Andrea Rangone

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Purpose – The paper presents an exploratory study to investigate the impact of B2e MI applications and, in particular, an empirical analysis of the main features of Italian B2e MI applications for automating salesand field-force activities. Design/methodology/approach – The study has been carried out with 16 case studies of B2e MI applications employed in(More)
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted among the most promising ones. Yet, the real development of this sector has not been well explored so far, especially in relation to the actual supply of mobile CRM services to the(More)
The strategic role of Information and Communication Technologies (ICT) is growing in various companies. Small and Medium Enterprises (SMEs) adopt ICT solutions to support their processes and to improve their products and services. Because of SMEs’ scarce resources and inadequate ICT competencies, they need support from ICT suppliers (More)
This paper shows the evolution of the supply of Mobile Internet applications in Italy utilizing two empirical studies performed at different times (the first one on March 2001 and the second on March 2002). The issues investigated in each empirical study were the following: the number of B2c Wap sites in Italy; the types of application provided by the(More)