Andrea Rangone

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For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit About Emerald With over forty years' experience, Emerald Group Publishing is a(More)
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted among the most promising ones. Yet, the real development of this sector has not been well explored so far, especially in relation to the actual supply of mobile CRM services to the(More)