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Who are organic food consumers? A compilation and review of why people purchase organic food
This paper integrates and synthesizes the findings of published research on organic food consumption. We identify several themes that reflect the various rationales used by consumers when deciding to…
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Sustainable Consumption: Opportunities for Consumer Research and Public Policy
This essay explores sustainable consumption and considers possible roles for marketing and consumer researchers and public policy makers in addressing the many sustainability challenges that pervade…
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Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
This article argues that micromarketing cannot examine the relationship between sustainable consumption and the quality of life critically because the essence of the relationship lies in the dominant…
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Green Consumption
In recent times, much has been written about consumers' co-responsibility for addressing environmental problems, with consumers expected to steer or regulate their consumption in an instrumental way.…
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Sustainability marketing research: past, present and future
Abstract This paper provides a synthesis and critical assessment of the sustainability marketing literature, from the period 1998–2013, building on a previous assessment from 1971 to 1998. It details…
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ENVIRONMENTAL MARKETING MANAGEMENT: MEETING THE GREEN CHALLENGE by Ken Peattie, 1995. Pitman Publishing, x + 309 pp, £36.00 (hbk) ISBN 0 273 60279 9
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The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term…
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Is Green the New Black? Reflections on a Green Commodity Discourse
This article examines the global sustainability movement through the lens of a green commodity discourse as introduced by Prothero and Fitchett. The current wave of sustainability efforts and…
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Sustainable consumption: consumption, consumers and the commodity discourse
This paper examines the concept of sustainable consumption by focusing on the consumption habits of Irish consumers. The key research findings fit into three broad and interrelated categories.…
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Greening Capitalism: Opportunities for a Green Commodity
In this article, the authors argue that greater ecological enlightenment can be secured through capitalism by using the characteristics of commodity culture to further progress environmental goals.…
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