Anders Warell

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This paper examines references of visual product identity in product design. The perception of identity is the result of a composite experience of the presentational and representational dimensions of the product. As consumers to a large degree create their value perceptions of products and brands based on the design of the product, it is important for(More)
The purpose of this paper is to understand the significance of form elements through the interpretations of design sketches. These interpretations are provided by designers themselves interpreting expressive characteristics of car images, and by students interpreting the sketches of designers' morphing sequences. In the experimental investigation of the(More)
In this paper we discuss the dynamic nature of mobile usage, and how this impacts on design and evaluation, particularly in an industrial setting. We argue that current industry oriented design tools need to be extended to cater more effectively to the highly dynamic and context-dependent nature of mobile usage -- we suggest more focus should be put on(More)
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