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This paper will investigate the strategic design decision-making of an in-house designer in a company with a large product portfolio, with respect to how designers plan for future visual alterations of the product. In-house designers have to think strategically about the creation of recognition and differentiation through design because they influence the(More)
In this paper we discuss the dynamic nature of mobile usage, and how this impacts on design and evaluation, particularly in an industrial setting. We argue that current industry oriented design tools need to be extended to cater more effectively to the highly dynamic and context-dependent nature of mobile usage -- we suggest more focus should be put on(More)
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