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The current study explored the motivations of online social network use among a sample of the general population in Taiwan (N=4,346). It investigated how seven different motivations to use Facebook predicted the intensity of Facebook use and content-generation behaviors on Facebook. Results showed that the motivation to use Facebook for posting and viewing(More)
The current study explored media use and media multitasking activities among college students in Kuwait based on the results of a cross-sectional survey (N=179). The study examined what types of media students in Kuwait use the most, with which media they multitask the most, and what multitasking pairs are the most common. It was also explored how media(More)
Wearable activity trackers (WATs) can be powerful tools in monitoring and in improving older adults' health. The aim of this study is to understand older adults' reasons for use, continued use, and discontinued use of WATs, and to identify the differences between short-term and long-term users to guide the design for sustained use of WATs among older adults.
As health organizations increasingly use the Internet to communicate medical information and advice (Shortliffe et al., 2000; World Health Organization, 2013), studying factors that affect health information processing and health-protective behaviors becomes extremely important. The present research applied the elaboration likelihood model of persuasion to(More)
An experiment (N=123) examined how individuals cognitively process online news stories depicting African-American characters with stereotype-consistent and -inconsistent attributes and whether distracting online ads interfere with story processing. Two cognitive control functions, updating and inhibition, were predicted to moderate the effects of(More)