Ananya Rajagopal

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The innovation principles should make the customer to addict to the product and competitors to find difficult to reach such acclaim. The mission statement, create in India not just make in India is an additional efforts in design aspects of this project. Tooth paste to Technical Textiles, Fertilizers to Medicines, Automobiles to Computer Peripherals,(More)
The customer value in terms of satisfaction is one of the indicators for building profit oriented strategies in a firm. The customer value concepts may be applied by the firms to evaluate the product performance in the given market and determine the approach for competitive advantage. The framework for measuring the customer values discussed in this paper(More)
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