Alvin Zuyin Zheng

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This study examines online game failure (failing in a game mission) and its effects on player behavior (staying in the game) and consumption (purchasing virtual items). Consistent with attribution theory, we theorize the impact of failure on whether players stay in the game based on how failure is attributed: either to the individual or the team. Results of(More)
Compared with the robust text-based search tools for genomic or RNA sequencing data, current methodologies for pattern-based searches of epigenomic and other functional genomic data are very limited. GeNemo is the first online search tool that accomplishes this goal. Users input their functional genomic data in the Browser Extensible Data (BED), Peaks, and(More)
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