Alixandra Barasch

Learn More
Theories that reject the existence of altruism presume that emotional benefits serve as ulterior motives for doing good deeds. These theories argue that even in the absence of material and reputational benefits, individuals reap utility from the feelings associated with doing good. In response to this normative view of altruism, this article examines the(More)
This research examines the interplay of self-construal orientation and victim group-membership on prosocial behavior. Whereas consumers primed with an independent self-construal demonstrate similar propensities to help needy in-group and out-group others, an interdependent orientation fosters stronger commitments to aid in-group than out-group members. This(More)
Studies on crowding out document that incentives sometimes backfire-decreasing motivation in prosocial tasks. In the present research, we demonstrated an additional channel through which incentives can be harmful. Incentivized advocates for a cause are perceived as less sincere than nonincentivized advocates and are ultimately less effective in persuading(More)
under the guidance of the second and third author. She thanks her dissertation co-chair Deborah Small and the rest of her committee, Paul Rozin and Rom Schrift, as well as Jonathan Berman and Amit Bhattacharjee for their insightful comments. She also thanks Robert Botto and Shawn Zamechek for their expertise and technical assistance in designing the(More)
Experiences are vital to the lives and well-being of people; hence, understanding the factors that amplify or dampen enjoyment of experiences is important. One such factor is photo-taking, which has gone unexamined by prior research even as it has become ubiquitous. We identify engagement as a relevant process that influences whether photo-taking will(More)
Consumers often engage in behaviors that are meaningful or self-relevant. These behaviors are typically guided by internal processes and motivations; as a result, extrinsic objectives can be disruptive. In my dissertation, I explore two distinct areas in which an external goal or incentive can be detrimental for consumers. In my first essay, I examine the(More)
  • 1