Ali Hajiha

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Data Mining (DM) is a powerful new technique to help companies discover the patterns and trends in their customers' preferences. It is also a well-known tool for customer relationship management (CRM). Data mining methodology has made a tremendous contribution for researchers wanting to extract hidden knowledge and information. This study has proposed a new(More)
The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is(More)
Choosing suitable individuals for different positions in an organization has always been one of the most important concerns of management scientists. Several mathematical models have been used to quantify the comparable merits of individuals for different jobs. These are generally developed in a deterministic environment and deal with precise data while(More)
The objective of this study is to test empirical relationships between export experience, export market information use, export knowledge, and export performance. In this respect we have developed a model that was presented previously by Toften (2005). To test the model we collected data from 158 top factory managers/owners in the Iranian dried fruit(More)
With the increasing development of technology, laptop producers have intended to satisfy the customers by providing them new and diverse products, while copying products and introducing new products by competitors have increased the customer expectation level too. So, emphasizing the customer loyalty and preserving them have seemed to be necessary. In this(More)
Lack of trust in e-commerce is a major reason that prevents customers to shop via internet. Since customers assess the cost and benefits and then decide to purchase, this study aims to investigate the role of perceived value and online trust on customer intention towards e-shopping through the Technology Acceptance Model, (TAM). Testing the relationships(More)
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