Alessio Trentin

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Due to increasingly sophisticated customers and, at the same time, intensifying competition, companies are paying a growing attention to mass customization [1,2], with many successful implementation cases reported in literature [3]. While more ''visionary'' definitions of mass customization have appeared in literature since the term was coined in the late(More)
1 Firms offering high product variety and customization can paradoxically experience a loss of sales because customers feel overwhelmed by the number of product configurations offered. Sales configurators may be a solution for avoiding this paradox, but relatively few studies have focused on the characteristics they should have in order to overcome this(More)
Manufacturers that adopt mass customization are paying a growing attention to understanding not only how product customization can be delivered efficiently, but also how this strategy can create value for their customers. As reported in literature, the customer-perceived value of a mass-customized product also depends on the uniqueness and(More)
Mass customizers often sell personalized products through online sales configurators, also known as mass-customization toolkits. Recently, a number of mass customizers have connected their sales configurators with social software applications. This is not surprising, as social software enables an interactive and socially rich shopping experience, which(More)
Mass Customizers (MCs) often sell personalized products through Web Based Sales Configurators (WBSCs). Recently, a number of them have connected their WBSCs with Social Software Applications (SSAs). This is not surprising since SSAs provide an interactive and socially rich shopping experience, which makes shopping on WBSCs more similar to retail shopping(More)
Literature has recently conceptualized five capabilities that a sales configurator should deploy in order to help avoid the product variety paradox, namely the risk that offering more product variety and customization to the market paradoxically results in a loss of sales. However, no studies have investigated the effect of such capabilities on the value(More)
Foreword In many cases competitiveness of modern products is defined by the degree of customization, i.e. the ability of a manufacturer to adapt a product according to customer requirements. Knowledge based configuration methods support the composition of complex systems from a set of adjustable components. However, there are two important prerequisites for(More)
Form postponement has been widely acknowledged as one of the main avenues to mitigate the adverse effects of product proliferation or customization on operational performance. As it often happens with long debated concepts, however, the proposed definitions of form postponement sometimes display substantial differences. Consequently, a shared answer to the(More)
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