Alejandro Mollá-Descals

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a r t i c l e i n f o Keywords: Retail pricing decision model Demand forecasting Market share models Category management Competitive structure Store-level scanner data This study addresses the use of demand forecasting techniques by retailers to support their decision making. Specifically, the authors propose a pricing decision support model for retailers(More)
Purpose – To analyze the impact of temporary retail price discount on a consumer goods product category using semiparametric regression and considering different promotional price discount characteristics as well as brand characteristics. Design/methodology/approach – A semiparametric regression model using Support Vector Machines, which aim to evaluate(More)
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