Alaa Al Beayeyz

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As the popularity of social networking sites (SNSs) continues to grow, the research on what affects user intentions is also experiencing increased attention. This study investigates the effect of privacy and trust in other SNS users on trust in the SNS and the relationship between trust in the SNS, social norms and the intention to use an SNS. Data(More)
The popularity of social networking sites (SNSs) continues to grow worldwide, however, with varying acceptance in different regions. This study examines the effects of both culture and gender on the intention to use an SNS. The study compares users from Saudi Arabia, a culture known to be driven by conservative religious values known to influence acceptance(More)
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