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The aim of this article is to analyse the vital role that personal relations play in the existence and development of business relationships. While personal contacts are often seen to enhance initiation of business relationships their role in other critical phases of business relationship evolution have been ignored. Moreover, the emphasis in research has(More)
Customer knowledge has been increasingly recognized as a key strategic resource in any company's success. Recent studies conducted in the fields of Knowledge Management and Customer Relationship Management have proposed that the two approaches can have great synergies. In this paper, our purpose is to provide an understanding of Customer Knowledge(More)
This paper focuses on customer knowledge creation in strategic business networks. We suggest that different knowledge creation processes require different types of interaction between companies. Based on this idea and drawing on literature from organizational learning, strategic networks and the IMP industrial network approach we propose an analytical(More)
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