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This article addresses methodological issues in the description and evaluation of nonverbal behavior (NVB) in cross-cultural studies. Videos containing cultural samples of NVB are of little use when analyzing the effects of NVB across cultures. Since video recordings confuse visible behavior with the physical appearances of the actors, they are likely to(More)
Reputation systems as well as seller depictions (photos; avatars) have been shown to reduce buyer uncertainty and to foster trust in online trading. With the emergence of globalized e-markets, it remains an urgent question whether these mechanisms, found to be effective for Western cultures, also apply to other cultures. Hypothesizing that members of(More)
Reputation systems as well as seller depictions (photos; avatars) have been shown to reduce buyer uncertainty and to foster trust in online trading. With the emergence of globalized e-markets, it remains an urgent question whether these mechanisms, found to be effective for Western cultures, also apply to other cultures. Hypothesizing that members of(More)
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