Adriane B. Randolph

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Individuals suffering from locked-in syndrome are completely paralyzed and unable to speak but otherwise cognitively intact. Traditional assistive technology is ineffective for this population of users due to the physical nature of input devices. Brain-computer and biometric interfaces offer users with severe motor disabilities a non-muscular input channel(More)
Due to the increased availability of both neuroscience methods and theories, Information Systems (IS) scholars have begun to investigate the potential of neuroscience for IS research. This new field of research is referred to as NeuroIS. Moreover, large technology companies (e.g., Microsoft and Philips) started research programs to evaluate the potential of(More)
There is a variety of brain-based interface methods which depend on measuring small changes in brain signals or properties. These methods have typically been used for nontraditional assistive technology applications. Non-traditional assistive technology is generally targeted for users with severe motor disabilities which may last long-term due to illness or(More)
Attention deficit hyperactivity disorder (ADHD) is the most commonly diagnosed childhood neurobehavioral disorder, affecting approximately 5.5 million children, of which approximately 66% take ADHD medication daily. This study investigated a potential nonpharmaceutical alternative to address the academic engagement of 5th through 11th grade students (n =(More)
Neurophysiological recording techniques are helping provide marketers and salespeople with an increased understanding of their targeted customers. Such tools are also providing information systems researchers more insight to their end-users. These techniques may also be used introspectively to help researchers learn more about their own techniques. Here we(More)
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a(More)
Similar to techniques used by systems designers, marketers have long used focus groups and surveybased tools to gain insight into the thoughts and intentions of their targeted consumers. Now, neurophysiological tools are helping provide an increased understanding of consumers by helping illuminate unconscious thoughts. Here we look to help undergraduate(More)