Adeline Phaik Harn Chua

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Despite the high potential of online shopping in Malaysia, there is still a lack of understanding concerning the subject matter and its potential impact on consumer marketing. This study aims to establish a preliminary assessment, evaluation and understanding of the characteristics of online shopping in Malaysia. The Chisquire test was used to determine the(More)
Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, niche marketing, gathering marketing intelligence and promoting their online presence. There has been limited academic research in this area, and most(More)
103 In this issue of the Medical Journal of Malaysia, Ng et al report on the HBsAg prevalence rates of new students enrolled for undergraduate and postgraduate studies in the faculties of Medicine and Dentistry of University of Malaya, during the period from 2005 to 2011 . On the whole, the HBsAg prevalence rate was 0.62% (18/ 2923 students) but the rate(More)
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