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Recently, we started to experience a shift from physical communities to virtual communities, which leads to missed social opportunities in our daily routine. For instance, we are not aware of neighbors with common interests or nearby events. Mobile social computing applications (MSCAs) promise to improve social connectivity in physical communities by(More)
Recently, we started to experience a shift from physical communities to virtual communities, which leads to missed social opportunities in our daily routine. For instance, we are not aware of neighbors with common interests or nearby events. Mobile social computing applications (MSCAs) promise to improve social connectivity in physical communities by(More)
Compared with online advertising industry, there is an even faster increase of ad blocker usage, which influence badly on publishers’ and advertisers’ business. Thus more and more companies initialize their counter-ad blocking strategies, in which customers choose to either disable their ad blockers or leave without seeing the content. There are also(More)
As a massive industry, display advertising delivers advertisers' marketing messages to attract customers throughbanners shown on webpages. For publishers, i.e. websites, display advertising is the most critical revenue source. Most existing webpage recommender systems suggest webpages based on user interests only. However, the articles of interest to(More)
Online display advertising has becomes a billion-dollar industry, and it keeps growing. Advertisers attempt to send marketing messages to attract potential customers via graphic banner ads on publishers’ webpages. Advertisers are charged for each view of a page that delivers their display ads. However, recent studies have discovered that more than(More)
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