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Liberatory Postmodernism and the Reenchantment of Consumption
In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled "liberatory postmodernism." By unmasking the limitations ofExpand
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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Mobile marketing, which involves two- or multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to the mobile medium, device, channel,Expand
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Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands
Abstract The phrase “fast fashion” refers to low-cost clothing collections that mimic current luxury fashion trends. Fast fashion helps sate deeply held desires among young consumers in theExpand
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Beyond Adoption: Development and Application of a Use-Diffusion Model
The study tests a use-diffusion model in the context of home technology use. Expand
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Computers and other interactive technologies for the home
A theoretical analysis of the structure and dynamics of computer adoption and use in the home. Expand
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Further evolving the new dominant logic of marketing: from services to the social construction of markets
This work calls for a paradigmatic shift from marketing techniques and concepts to markets as a social construction. Our argument is composed of six facets: (1) revisioning the creation of value inExpand
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Marketing in a postmodern world
Begins with the premiss that we are living through an epochal change from the modern to the postmodern era and that marketing organizations have to reconsider their conceptions of the market, theExpand
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Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-Cultural Consumer Behavior
In order to follow a baseball game one must understand what bat, hit, an inning, a left fielder, a squeeze play, a hanging curve, and. a tightened infield are. What happens to understanding whenExpand
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Postmodernism Perspectives for Macromarketing: An Inquiry into the Global Information and Sign Economy
The author proposes a postmodern framework for understanding the contemporary global economic and social/cultural order. Because the origins of postmodernism are so diverse and disparate, theExpand
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Postmodernity: The age of marketing
Abstract This paper investigates the much discussed phenomenon of postmodernity as it relates to and influences marketing. The major conditions of postmodernity are discussed as hyperreality,Expand
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