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Diffusion and success factors of mobile marketing

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The Geospatial Web: How Geobrowsers, Social Software and the Web 2.0 are Shaping the Network Society

This volume emphasizes the applications and implications of the Geospatial Web and the role of contextual knowledge in shaping the emerging network society. There is a clear focus on applied…
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An investigation and conceptual model of SMS marketing

This paper discusses Short Message Services, which belong to the first and most successful forms of mobile data transmission, and describes its most popular application, text messaging.
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Games with a purpose for social networking platforms

This paper presents an application framework to develop interactive games with a purpose on top of social networking platforms, suitable for deployment in both mobile and Web-based environments.
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Semi-Automatic Ontology Extension Using Spreading Activation

This paper demonstrates how spreading activation improves the result by naturally integrating the mentioned methods to semi-automatically extend and refine ontologies by mining textual data from the Web sites of international online media.

Towards the Geospatial Web: Media Platforms for Managing Geotagged Knowledge Repositories

  • A. Scharl
  • Computer Science
    The Geospatial Web
  • 2007
This chapter investigates the true potential of geospatial technology to build and maintain virtual communities and to revolutionize the production, distribution and consumption of media products by reviewing the literature and discussing the integration ofGeospatial and semantic reference systems, with an emphasis on extracting geosp spatial context from unstructured text.
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Corpus Annotation through Crowdsourcing: Towards Best Practice Guidelines

This paper proposes a set of best practice guidelines for crowdsourcing methods for corpus acquisition and introduces GATE Crowd, a plugin of the GATE platform that relies on these guidelines and offers tool support for using crowdsourcing in a more principled and efficient manner.
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Quantitive evaluation of Web site content and structure

An approach automatically to classify and evaluate publicly accessible World Wide Web sites and a multi‐methodological approach is chosen that comprises statistical clustering, textual analysis, supervised and non‐supervised neural networks and manual classification for validation purposes.
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An Integrated Approach to Measure Web Site Effectiveness in the European Hotel Industry

A novel method of Web content extraction and analysis is employed to investigate the evolving competitive landscape in an important business-to-consumer (B2C) area: travel and tourism.
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Communicating sustainability: A web content analysis of North American, Asian and European firms

Purpose – The purpose of this research is to determine firms' sustainability efforts through triple bottom line reporting on the World Wide Web. Sustainability reporting can assist in brand…
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