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Predictors of Internet Use
We examined audience uses o f the Internet from a uses-and-gratifications perspective. We expected contextual age, unwillingness to communicate, social presence, and Internet motives to predict
Television uses and gratifications: The interactions of viewing patterns and motivations
This secondary analysis of television viewing motivations and patterns located two television user types: (1) users of the television medium for time consumption and entertainment; and (2) users of
LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING
A conceptual model was developed predicting parasocial interaction from both a social interaction need due to loneliness and instrumental television news use. Questionnaires were completed by 329
Audience Activity and Soap Opera Involvement: A Uses and Effects Investigation.
This investigation examined the role of motives, attitudes, and audience activity in explaining the affective, cognitive, and behavioral involvement of 328 daytime soap opera viewers. Because inter
An Examination of Television Viewing Motivations
levels. television attitudes. andprogram preferences were investigated for a sample of 626 persons ranging in age from 4 to 89 years. Cluster analysis identified nine motivations: to pass time. for
Audience Activity and Television News Gratifications
The variable nature of audience activity was examined with a sample of 329 local television news viewers. Instrumental news viewing was expected to be related to audience intentionality, selectivity,
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