• Publications
  • Influence
Shaping perceptions to motivate healthy behavior: the role of message framing.
Health-relevant communications can be framed in terms of the benefits (gains) or costs (losses) associated with a particular behavior, and the framing of such persuasive messages influences healthExpand
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Toward a theory-based analysis of behavioral maintenance.
  • A. Rothman
  • Medicine, Psychology
  • Health psychology : official journal of the…
  • 2000
Intervention strategies that can produce successful rates of long-term behavior change have proven elusive and indicate the need for new approaches to this vexing problem. However, the development ofExpand
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The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Message framing provides a theoretically grounded approach to the development of effective health messages. In this study, we review the state of research and theory on message framing (Rothman &Expand
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Implicit Stereotyping in Person Judgment.
Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. AfterExpand
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NIH working group report: Innovative research to improve maintenance of weight loss
The National Institutes of Health, led by the National Heart, Lung, and Blood Institute, organized a working group of experts to discuss the problem of weight regain after weight loss. A number ofExpand
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Reflective and Automatic Processes in the Initiation and Maintenance of Dietary Change
Purpose and MethodsThis paper examines the social cognitive processes that regulate people's eating behavior. Specifically, we examine how eating behavior can be regulated by reflective, deliberativeExpand
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The impact of changing attitudes, norms, and self-efficacy on health-related intentions and behavior: A meta-analysis.
OBJECTIVE Several health behavior theories converge on the hypothesis that attitudes, norms, and self-efficacy are important determinants of intentions and behavior. However, inferences regarding theExpand
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"Is there nothing more practical than a good theory?": Why innovations and advances in health behavior change will arise if interventions are used to test and refine theory
  • A. Rothman
  • Medicine, Psychology
  • The international journal of behavioral nutrition…
  • 27 July 2004
Theoretical and practical innovations are needed if we are to advance efforts to persuade and enable people to make healthy changes in their behavior. In this paper, I propose that progress in ourExpand
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A Framework for Incorporating Dyads in Models of HIV-Prevention
Although HIV is contracted by individuals, it is typically transmitted in dyads. Most efforts to promote safer sex practices, however, focus exclusively on individuals. The goal of this paper is toExpand
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Power and social influence in relationships.
As the philosopher Bertrand Russell observed, power plays a central role in everyday social interactions, and it serves as an organizing principle in the social and behavioral sciences (Reis,Expand
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