• Publications
  • Influence
Shaping perceptions to motivate healthy behavior: the role of message framing.
The authors discuss the cognitive and affective processes that may mediate the influence of framed information on judgment and behavior and the relative effectiveness of gain-framing or loss-framed appeals.
Toward a theory-based analysis of behavioral maintenance.
  • A. Rothman
  • Psychology, Medicine
    Health psychology : official journal of the…
  • 2000
This article reviews how the dominant models of health behavior change have operationalized the psychological processes that guide the initiation and maintenance of a new pattern of behavior and proposes an alternative framework based on the premise that the decision criteria that lead people to initiate a change in their behavior are different from those that lead them to maintain that behavior.
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice
Message framing provides a theoretically grounded approach to the development of effective health messages. In this study, we review the state of research and theory on message framing (Rothman &
Stage theories of health behavior: conceptual and methodological issues.
The most commonly used design, which involves cross-sectional comparisons of people believed to be in different stages, is shown to have only limited value for testing whether behavior change follows a stage process.
The effects of message framing on mammography utilization.
It is suggested that loss-framed messages may have an advantage in the promotion of detection behaviors such as mammography.
The Influence of Message Framing on Intentions to Perform Health Behaviors
Abstract Prospect Theory proposes that people prefer taking risks to options that are certain when considering losses and prefer certainty to risk when considering gains (Kahneman & Tversky, 1979).
Message framing and sunscreen use: gain-framed messages motivate beach-goers.
People who read either of the 2 gain-framed brochures were significantly more likely to request sunscreen, intend to repeatedly apply sunscreen while at the beach, and intend to use sunscreen with a sun protection factor of 15 or higher.
The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
Framing health messages systematically in terms of either gains or losses influences the behaviors that people adopt. Rothman and Salovey proposed that the relative influence of gain-and loss-framed
Implicit Stereotyping in Person Judgment.
Three experiments demonstrated implicit gender stereotyping. A target's social category determined the use of previously primed stereotyped information, without Ss' awareness of such influence. After
Reflective and Automatic Processes in the Initiation and Maintenance of Dietary Change
Decomposing action control and behavior change into a 2 (reflective, automatic) × 2 (initiation, maintenance) matrix offers a useful way of conceptualizing the various determinants of eating behavior and suggests that different intervention strategies will be needed to target particular processes during respective phases of behavior change.