A. Pritchard

Publications134
h-index43
Citations7,162
Highly Influential Citations369
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Destination Branding: Creating the unique destination proposition
Introduction (Morgan, Pritchard, Pride) Branding the nation - the historical context (Olins) Nation brands and the value of 'provenance'(Anholt) The country as a brand, product and beyond (Kotler,… Expand
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HOPEFUL TOURISM A New Transformative Perspective
This paper makes a philosophical and ontological contribution to tourism knowl- edge. It discusses emergent perspectives and paradigms, identifies major omissions in tourism knowledge and challenges… Expand
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New Zealand, 100% Pure. The creation of a powerful niche destination brand
Building a destination brand presents many challenges, and this paper critically explores Tourism New Zealand's (TNZ) creation of the ‘100% Pure New Zealand’ brand. Launched market by market between… Expand
  • 438
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Destination branding and the role of the stakeholders: The case of New Zealand
Managing a destination brand presents many challenges, and this paper opens by briefly reviewing the destination brand management context. It focuses particularly on the political processes involved… Expand
  • 444
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Hotel Babylon? Exploring hotels as liminal sites of transition and transgression
Abstract This paper draws on cultural studies and cultural geography in its examination of hotels as remarkable, but under-explored spaces in postmodern travel and tourism. It is argued that… Expand
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Tourism Promotion and Power: Creating Images, Creating Identities
INTO THE TOURISM IMAGE. Reading the Image. Creating and Consuming the Image. Culture and the Image. THE IMAGE AND CHANGING MARKETS. Fragmenting Identities, Fragmenting Power. Power, Image and… Expand
  • 326
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Sexuality and holiday choices: conversations with gay and lesbian tourists
This paper is an exploratory investigation of the travel motivations of gay and lesbian tourists. Based on in-depth interviews and focus groups, it investigates the interrelationships between… Expand
  • 84
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Constructing tourism landscapes - gender, sexuality and space
Spaces and places are increasingly regarded as socio-cultural constructions rather than physical locations, yet little of this emergent work in cultural and feminist geography has been incorporated… Expand
  • 123
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Privileging the male gaze
Abstract Much of the extant work on gender and tourism concerns employment patterns and sex tourism. However, any feminist analysis of tourism must encompass a critique of gender relations in the… Expand
  • 228
  • 12
Culture, identity and tourism representation: marketing Cymru or Wales?
Abstract This article attempts to contribute to the development of a critical analysis of tourism representations through an investigation of destination branding strategies. Based on an analysis of… Expand
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