• Publications
  • Influence
Imagery and verbal processes
  • 3,492
  • 128
Dual coding theory: Retrospect and current status.
  • 1,483
  • 120
Concreteness, imagery, and meaningfulness values for 925 nouns.
  • 2,667
  • 96
Mental Representations: A Dual Coding Approach
1. Meta-Theoretical Issues and Perspectives 2. The Concept of Representation 3. Attitudes and Approaches to Representation 4. Dual Coding Theory 5. Development of Representational Systems 6.Expand
  • 2,446
  • 73
Dual coding theory and education
Dual coding theory (DCT) explains human behavior and experience in terms of dynamic associative processes that operate on a rich network of modality-specific verbal and nonverbal (or imagery)Expand
  • 1,441
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  • PDF
Cognitive and motivational functions of imagery in human performance.
  • A. Paivio
  • Psychology, Medicine
  • Canadian journal of applied sport sciences…
  • 1 December 1985
Anecdotal and research evidence suggest that imagery rehearsal can improve performance in a variety of sports activities at least some of the time. However, the reasons for the effects (or lack ofExpand
  • 442
  • 49
Mental imagery in associative learning and memory
items. Paivio and Yuille (1967) compared the two mediation set conditions with a control condition in which 5s were instructed to use rote repetition and found that the imaginal and verbal setsExpand
  • 1,156
  • 38
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Picture superiority in free recall: Imagery or dual coding?
Abstract Free verbal recall is generally higher for items presented as pictures than for items presented as words. Possible interpretations of this effect include differential verbal elaboration,Expand
  • 581
  • 22
Perceptual comparisons through the mind’s eye
  • A. Paivio
  • Psychology, Medicine
  • Memory & cognition
  • 1 November 1975
Four experiments tested a theory of memory and cognition which assumes that verbal and nonverbal information are processed in functionally distinct LTM systems. Subjects presented with pairs ofExpand
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  • PDF