A. Martina Koelling
Highly Influential Citations8
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Abstract The Internet and especially the new challenges within Web 2.0 provide organizations with the possibility of encouraging two-way communication and engaging publics in dialogue. Charitable… Continue Reading
Media companies are increasingly becoming aware of the importance of their reputation. In order to legitimate themselves, they are starting to present themselves as ‘good corporate citizens’ by… Continue Reading
Das Aufkommen des Internet und insbesondere des Social Web (das sog. Web 2.0) haben die Moglichkeiten der Corporate Social Responsibility-Kommunikation (CSRKommunikation) radikal verandert.… Continue Reading
Non-profit organizations (NPOs), which often dispose of a limited budget, can employ their Web sites strategically to communicate with important stakeholders. However, little research, especially in… Continue Reading