• Publications
  • Influence
Small and Medium Scale Enterprises as A Survival Strategy for Employment Generation in Nigeria
Small and medium enterprises have been considered as the engine of economic growth and for promoting equitable development. The major advantage of the sector is its employment potential at lowExpand
Exploring Marketing Strategy as a Catalyst for Performance in Nigerian Telecommunication Industry
The problems associated with marketing strategy have assumed multifarious dimensions with wide implications, especially for telecommunication industry in Nigeria. This has been the growing interestExpand
SUSTAINING EMPLOYEES AND ORGANIZATIONAL PRODUCTIVITY THROUGH TECHNOLOGICAL CHANGE IN CONSUMERS’ GOODS INDUSTRY
The collapse of most organization in Nigeria to sustain and raise productivity was billedto employees’ opposition to technological change. The major objective of the study is toexamine how to sustainExpand
POLITICAL MARKETING AND ELECTORATE’S CHOICE OF POLITICAL CANDIDATES IN KWARA STATE, NIGERIA
The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns.Expand