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Qualitative Marketing Research
PART ONE: SOCIAL SCIENCE RESEARCH AND MARKETING Philosophy of Research Scope of Research in Marketing Design of a Research Problem Academic, Business and Practitioner Research PART TWO: QUALITATIVEExpand
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SME marketing in practice
Acknowledges that SMEs (small to medium‐sized enterprises) cannot do conventional marketing because of the limitations of resources which are inherent to all SMEs and also because SME owner/managersExpand
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Innovative marketing in SMEs
– The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises., – The literature relating to theExpand
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Marketing at the Interface: Not ‘What’ but ‘How’
The purpose of this paper is to contribute to theory at the marketing/entrepreneurship interface. Consideration is given to the unique characteristics of SMEs and the unique nature of marketing inExpand
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E‐marketing and SMEs: operational lessons for the future
Purpose – The purpose of this paper is to report on a study that re‐examines the impact of the internet on small to medium‐sized enterprise marketing activities, following a similar study four yearsExpand
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Services marketing and management
PART ONE: UNDERLYING THEMES Underpinning Concepts of Services Marketing Management Evaluation and Measurements of Services PART TWO: MANAGING SERVICES Services Marketing in Specific Contexts TheExpand
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The network construct in entrepreneurship research: a review and critique
The network construct is in common usage in entrepreneurship research. However while the increasing use of the construct has furthered our understanding of the phenomenon of entrepreneurship, itsExpand
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Call centre management: is service quality a priority?
In recent years the call centre industry has grown rapidly in size and popularity. In so doing the industry has been perceived to suffer from some of the problems associated with industrial massExpand
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SME marketing management competencies
The nature and scope of marketing and managerial competencies in the context of growth SMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptual framework of howExpand
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SME marketing networking: a strategic approach
A strategic approach to how small and medium sized enterprises (SMEs) use their marketing networks during a time of change in their operating context is the focus of this article. SME networking isExpand
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