• Publications
  • Influence
Worthy Intentions on the Road to Brand Trust
Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most ofExpand
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Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
TLDR
The present study brings novel insights for corporate communication, showing that people’s propensity to advocate on behalf of new brands is driven by the perception of company's warmth. Expand
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Harnessing network-based intellectual capital in online academic networks. From the organizational policies and practices towards competitiveness
TLDR
This paper brings to the fore both the potential and the state-of-the-art in leveraging the IC of online specialized networks which are indicative of the academic field. Expand
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Investigating the online social network development through the Five Cs Model of Similarity: The Facebook case
TLDR
We explore the influence of five dimensions of similarity (i.e. condition similarity, context similarity, catalyst similarity, consequence similarity and connection similarity) on Facebook social networks development. Expand
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Online Academic Networks as Knowledge Brokers: The Mediating Role of Organizational Support
TLDR
As knowledge brokers, online academic networks are systems aimed to support the access to human collective intelligence and consistent knowledge flows, both directly and indirectly, by means of formal and informal organizational support. Expand
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Branding insights: an interdisciplinary journey from perception to action
Our interdisciplinary study examines the brand's perceived intentions and ability, as predictors of consumer behavior. In an attempt of answering a call for research in the branding area, we foundExpand
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The Influence of Competitiveness on SMEs Internationalization Effectiveness. Online Versus Offline Business Networking
TLDR
We analyze the influences of competitiveness on online versus offline business networking with a view to achieve effectiveness in the European steel pipe SMEs internationalization process. Expand
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SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD
The present paper proposes a new perspective on relationship marketing in international businesses, advancing a multidimensional model, further referred to as CRMS model (the Cs of RelationshipExpand
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A WORD-OF-MOUSE APPROACH FOR WORD-OF-MOUTH MEASUREMENT
Despite of the fact that word-of-mouth phenomenon gained unseen dimensions, only few studies have focused on its measurement and only three of them developed a word-of-mouth construct. Our studyExpand
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Modeling socially responsible consumption and the need for uniqueness: a PLS-SEM approach
TLDR
The study draws upon a conceptual model integrating the relationships between socially responsible consumption and a psychological characteristic – the consumer’s need for uniqueness – which has been never tested as such before. Expand
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