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  • Influence
Leading us not unto temptation: momentary allurements elicit overriding goal activation.
The present research explored the nature of automatic associations formed between short-term motives (temptations) and the overriding goals with which they interfere. Five experimental studies,Expand
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Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
Consumer choices are often driven by multiple goals (e.g., career and family), each of which if viewed in isolation may appear to suggest conflicting choices. This article examines the effect ofExpand
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Counteractive self-control in overcoming temptation.
  • Y. Trope, A. Fishbach
  • Medicine, Psychology
  • Journal of personality and social psychology
  • 1 October 2000
How do anticipated short-term costs affect the likelihood of engaging in an activity that has long-term benefits. Five studies investigated the factors that determine (a) how anticipated short-termExpand
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Self-control in action: implicit dispositions toward goals and away from temptations.
  • A. Fishbach, J. Shah
  • Medicine, Psychology
  • Journal of personality and social psychology
  • 1 May 2006
Five studies examined whether, in self-control dilemmas, individuals develop an implicit disposition to approach goals and avoid temptations, psychologically as well as physically. Using a methodExpand
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Subgoals as substitutes or complements: the role of goal accessibility.
The self-regulation process often involves breaking an ongoing goal (e.g., keeping in shape) into many individual, constituent subgoals that monitor actual actions (e.g., eating healthy meals, goingExpand
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Attentional Priming Effects on Creativity
The authors tested the hypothesis that a broad or narrow scope of perceptual attention engenders an analogously broad or narrow focus of conceptual attention, which in turn bolsters or underminesExpand
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The pitfall of experimenting on the web: How unattended selective attrition leads to surprising (yet false) research conclusions.
The authors find that experimental studies using online samples (e.g., MTurk) often violate the assumption of random assignment, because participant attrition-quitting a study before completing itExpand
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Self-Control
To successfully pursue a goal in the face of temptation, an individual must first identify that she faces a self-control conflict. Only then will the individual exercise self-control to promote goalExpand
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Dynamics of self-regulation: How (un)accomplished goal actions affect motivation.
  • M. Koo, A. Fishbach
  • Psychology, Medicine
  • Journal of personality and social psychology
  • 1 February 2008
Two factors increase the motivation to adhere to a goal: goal commitment and lack of goal progress. When people ask about commitment, focusing on what they have accomplished (to date) signals to themExpand
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The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence
This article examines a small-area hypothesis: individuals striving toward a goal end state exhibit greater motivation when their attention is directed to whichever is smaller in size--theirExpand
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