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  • Influence
Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes
This research explores a phenomenon that pervades many realms of consumer behavior-the various ways that consumers cope with stress and negative emotions. In study 1, I generate and test aExpand
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Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Five studies examine how the two distinct emotional states of shame and guilt influence the effectiveness of messages that highlight socially undesirable consequences of alcohol consumption. AppealsExpand
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Phylogenetic relationships of north American field crickets inferred from mitochondrial DNA data.
A well-supported molecular phylogeny for North American Gryllus species based on a combined data set of mitochondrial (mt) DNA is presented. A total of 26 individuals representing 13 populations ofExpand
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Mapping the Hierarchical Structure of Coping: Unifying Empirical and Theoretical Perspectives
Consumer researchers have become increasingly interested in the study of coping. This research contributes to this emerging paradigm by investigating structural theories of coping using aExpand
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How Images of Other Consumers Influence Subsequent Taste Perceptions
Images of food are seemingly everywhere, and yet the influence that such images have on important consumer outcomes is not well understood. The authors propose that the effect that image exposure hasExpand
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Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Five experiments examine the nature of different coping strategies and their subsequent effects on the effectiveness of health messages. We theorize that the two strategies of problem-focused versusExpand
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Power Distance Belief, Power, and Charitable Giving
Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitableExpand
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Intro to Social Network Methods
Multilevel, Hierarchical Linear Models and Marketing - This Is Not Your Adviser's OLS Model
TLDR
This chapter provides an introduction to hierarchical linear modeling (HLM) for marketing researchers, describing what they are and what research questions they can address. Expand
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