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Case Study Research Design
The word ‘case’ means ‘an instance of’ and the central feature of case study research design is the investigation of the one or more specific ‘instances of’ something that comprise the cases in theExpand
Bittersweet! Understanding and Managing Electronic Word of Mouth
For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms.Expand
Exploring the factors that support adoption and sustained use of health and fitness wearables
ABSTRACT The Internet of Things (IoT) and, particularly, wearable products have changed the focus of the healthcare industry to prevention programmes that enable people to become active and takeExpand
‘We (don’t) know how you feel’ – a comparative study of automated vs. manual analysis of social media conversations
Abstract The ever-growing volume of brand-related conversations on social media platforms has captivated the attention of academics and practitioners, as the analysis of those conversations promisesExpand
The co-production of value in digital, university-industry R&D collaborative projects
In the context of R&D collaborations between universities and industry, this study investigates the co-production process and the contextual elements that shape it. We develop a conceptual frameworkExpand
Customer service 140 characters at a time: The users' perspective
Abstract Electronic word of mouth (eWoM) has been adopted by Internet users as a way of communicating their consumption preferences and experiences. Consumers are able to reach out to others, unknownExpand
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Abstract Digital technologies have dramatically changed the organisation and marketing environments. Whether this presents an opportunity or a challenge for small and medium organisations depends onExpand
Learning From Simulation Design to Develop Better Experiential Learning Initiatives
Simulations offer engaging learning experiences, via the provision of feedback or the opportunities for experimentation. However, they lack important attributes valued by marketing educators andExpand