A. A. Manaf

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5 Customer retention is very crucial to the continuous survival of retail banking anywhere in the world, most especially when the deregulation of the sector has provided the customers with different choices to satisfy their financial needs. This has made many banks to pursue different strategies that will increase their customer satisfaction through(More)
Manual grading process of Fresh Fruit Bunch (FFB) leads to misconduct and human error while inspecting the right category of fruits for the purpose of oil palm production at the mill. It is extremely important to identify the degree of ripeness of FFB are at 95% level of confidence as mentioned by Malaysian Palm Oil Board (MPOB). Therefore, wrong evaluation(More)
Purpose – This research paper aims to validate the model of performance of the airline services from the perspectives of Malaysian passengers by replicating the factors used in an earlier study by Cronin and Taylor and to address the implication of culture on their choice. Design/methodology/approach – The selection criteria examined in this study were the(More)
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